CI (Corporate Identity)
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Brand Mark(Wordmark)
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- The brand mark highlights the English acronym "POBA" in a wordmark format. It acts as a central connecting point between members and the association, serving as the primary visual identity across all brand touchpoints.
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Design Concept
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- Companion
- A lifelong companion, securing your future
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- Connection
- Connection of continuity and mutual growth that meets members and links today with tomorrow
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- Soar
- Wings of flight soaring upward Uplifting the value of life, not settling, but leaping toward a better tomorrow
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Logotype
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Korean
- Full official name
- Abbreviated name
English
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Emblem Variations
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- A-1
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- A-2
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- A-3
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- A-4
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Design Evolution
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POBA's Corporate Identity has evolved over time to reflect the institution's growth and changing values. It stands as a visual representation of both its current identity and its aspirations for the future.
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- 1995
Introduced the original CI - an abstract symbol combined with the institution's Korean name.
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- 2007
Updated to emphasize the English acronym "POBA" aligning with a broader trend toward English branding.
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- Post-2007
Transitioned to a wordmark that more directly represents local government officials.
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- 2025
Latest redesign highlights distinct symbolism representing both POBA and its members, differentiating it from other benefit associations.
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