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CI

POBA Corporate Identity Overview

Brand Mark
(Wordmark)
poba wordmark
The brand mark highlights the English acronym "POBA" in a wordmark format. It acts as a central connecting point between members and the association, serving as the primary visual identity across all brand touchpoints.
Design Concept
  • Reliable Companion
    Companion
    A lifelong companion, securing your future
  • Connecting Value
    Connection
    Connection of continuity and mutual growth that meets members and links today with tomorrow
  • Soaring into Tomorrow
    Soar
    Wings of flight soaring upward Uplifting the value of life, not settling, but leaping toward a better tomorrow
Logotype

Korean

Full official name
Full official name CI
Abbreviated name
Abbreviated name CI

English

English CI
Emblem Variations
  • A-1
    엠블럼 A-1
  • A-2
    엠블럼 A-2
  • A-3
    엠블럼 A-3
  • A-4
    엠블럼 A-4
Design Evolution
POBA's Corporate Identity has evolved over time to reflect the institution's growth and changing values. It stands as a visual representation of both its current identity and its aspirations for the future.
  • CI Design Evolution 1
    1995
    Introduced the original CI - an abstract symbol combined with the institution's Korean name.
  • CI Design Evolution 2
    2007
    Updated to emphasize the English acronym "POBA" aligning with a broader trend toward English branding.
  • CI Design Evolution 3
    Post-2007
    Transitioned to a wordmark that more directly represents local government officials.
  • CI Design Evolution 4
    2025
    Latest redesign highlights distinct symbolism representing both POBA and its members, differentiating it from other benefit associations.
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